The New York Interconnect provides advertisers in the New York DMA with the ability to buy spot TV across 35 of the most popular cable networks. Advertisers can target any demographic or geographic segment while advertising on some of the most-watched programming on television today. With the New York Interconnect, you get it all -- the power of state-of-the-art technology, unmatchable research and marketing resources, and cutting-edge commercial targetability.

Established in 1993, the New York Interconnect today is the largest interconnect in the country, and represents a partnership between two leading cable companies, Cablevision and Comcast. The New York Interconnect is managed by Rainbow Advertising Sales Corporation (RASCO). RASCO is the advertising division of Rainbow Media Holdings, Inc. (RMHI) and is the cable industry's largest and most diverse advertising representation firm. RMHI is a subsidiary of Cablevision Systems Corporation and NBC, and is at the forefront of innovation in cable programming.